Zoran Jedrejcic is Croatian Designer and Art Director from Split with Italian background. After seven years of fruitful cooperation with Ettore Sottsass, he opened a design studio in Milan, and recently one in Belgrade. He has designed for many international brands. He won awards such as Red Dot and IF Design Awards, and his works have been exhibited in prestigious museums such as MAK Vienna, ICA Boston, MoMA NY, Ozone Centre Tokyo among others. Parallel with his profession, he has been visiting professor at ISIA-Florence, NABA-Milano, IAAD-Torino and Academy of Fine Arts-Belgrade. Currently he is Art Director of Belgrade Furniture Fair and several Regional Design Brands.